Prof. Dr. Xun Luo
Chair of Intercultural Communication and Business
Justus Liebig University of Giessen
“Making the familiar strange, and the strange understandable.”
About
My name is Xun Luo. I am Professor of Intercultural Communication and Business at Justus Liebig University Giessen, a position I have held since 2022.
My research centers on intercultural communication and Germany-China relations. Drawing on the inherently interdisciplinary nature of these fields, I apply a mixed-methods approach that bridges sociology, communication studies, anthropology, and modern China studies — pursuing insights that are both culturally grounded and broadly generalizable, with direct relevance to pressing societal challenges.
My teaching spans undergraduate and graduate levels, encompassing courses such as Introduction to Intercultural Communication and Business and Research Methods in Intercultural Studies. I combine theoretical rigor with practice-oriented, project-based pedagogy, preparing students to navigate complex intercultural environments with confidence.
Before entering academia, I worked as a journalist and management trainee in Beijing and Shanghai. Since 2010, I have also designed and led executive training programs and consulting projects in intercultural communication and management for corporations and public institutions across Germany and China.
Recent Posts
- Dr. Yongbin Xu from Tsinghua University as Visiting Scholar at the Chair of ICBFrom June to September 2024, the Chair of Intercultural Communication and Business (ICB) at Justus Liebig University (JLU) Giessen had the pleasure of hosting Dr. Yongbin Xu from Tsinghua University as a visiting scholar. Dr. Xu collaborated with the ICB team during his stay on several significant research projects. A key result of this collaboration… Read more: Dr. Yongbin Xu from Tsinghua University as Visiting Scholar at the Chair of ICB
- The ICB team participated in the event Open Campus Day on SaturdayOn Saturday, June 29th, 2024, the ICB team at Justus Liebig University Giessen participated in the Open Campus Day. This event allowed people interested in Justus Liebig University to see it from a closer angle, ask questions, and gain in-depth knowledge about the various programs and activities that JLU offers. Numerous activities were planned at… Read more: The ICB team participated in the event Open Campus Day on Saturday
- Visit of the Tsinghua University DelegationOn June 12th, 2023, a delegation from the School of Journalism and Communication of Tsinghua University, China, visited the School of Language, Literature, and Culture of the University of Giessen for talks on research collaborations. Prof. Dr. Magnus Huber, Head of the English Department, Prof. Dr. Xun Luo, Chair of Intercultural Communication and Business as… Read more: Visit of the Tsinghua University Delegation
Selected Publications
From cooperation to de-risking: The making of “China Competence” in Germany’s policy transformation (2015–2024)
2026
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